Relatable for Sales Leaders & Account Executives
The Relationship CRM for Salespeople Who Sell Through Their Network
Your company's CRM tracks deals. Your career depends on a different layer: the champions who move, the customers who become referrals, the industry peers who know your name. Relatable is the system for the relationships that pay you in ten years.
Why relationships are the whole game for sales leaders & account executives.
Top salespeople don't start cold calling at every new job. They tap the network they've been building for a decade — champions who moved to new companies, alumni of their past accounts, industry contacts who trust them. That network is the real asset, and no company CRM is going to track it for you. When you change jobs, your network is the one thing that comes with you.
Who you’re staying in touch with
Every relationship in your practice belongs somewhere. Relatable helps you organize, prioritize, and nurture each one.
Champions
Past and present. Your single most valuable asset. When they move to a new company, they bring your next deal with them — if you stayed in touch.
Customers
Active and alumni. Renewal, expansion, references, and the friend of a customer who becomes next quarter's deal.
Prospects
Long-cycle accounts. Most enterprise deals take months or years; most sellers give up at month three.
Industry Peers
Other sellers, ex-colleagues, analysts. The soft network that tips you off to roles and opportunities before they hit the market.
Sound familiar?
Sales Leaders & Account Executives face unique relationship challenges. Relatable was built to solve them.
- Your company CRM is someone else's system — when you leave, so does the data
- Champions move to new companies and you don't know until you ping them a year later
- Past customers could refer you — if you'd stayed in touch
- You've been to four SKOs and accumulated 1,200 LinkedIn connections you've never messaged
- Pipeline pressure crushes the long-cycle nurture that actually grows your book
Built for how sales leaders & account executives actually work
Not another generic CRM. Relatable is relationship intelligence designed for professionals who grow through their network.
A Personal Network That Moves With You
Champions, customers, prospects, peers — organized and cadenced by you, owned by you, coming with you to the next job.
AI That Spots Champion Movement
Whiz watches for job changes on LinkedIn. The moment a champion moves, you get a nudge — and an outreach angle ready to go.
Every Outbound Email, Logged Correctly
Personal and work email, calendar, iMessage, WhatsApp, and phone calls — all attributed to the right person on the timeline.
Pre-Call Prep at a Stoplight
Pull up a prospect's history, last interactions, and Whiz-generated outreach ideas in the minute before you dial.
Bring Your Network
Import from LinkedIn, a spreadsheet, or any CRM. Your rolodex is organized on day one.
Relationship Health, Not Pipeline Pressure
See which relationships are strong, which are fading, and which one call this week could reactivate.
How sales leaders & account executives use Relatable
Ready to transform how you manage relationships?
Join sales leaders & account executives who are using Relatable to grow through their network.
Start Your Free TrialFrequently Asked Questions
I already have a CRM at work. Why do I need this?
Your company CRM tracks your company's deals. Relatable tracks your relationships. The two are complementary — and when you change jobs, your relationship system comes with you.
Can my manager see this?
Only if you explicitly share with them. Relatable is your personal layer by default.
Will it connect to Salesforce or HubSpot?
Not natively — Relatable is intentionally independent. You can use Zapier to connect specific events if you want cross-system automation.
Can I use it with my personal email?
Absolutely. Most salespeople connect both work and personal email for a complete relationship picture.
Is there a free trial?
Yes — 10 days free, no credit card required.
Your network is your edge.
Start your free trial and see why relationship-driven sales leaders & account executives choose Relatable.