Relatable for Founders & CEOs
The Relationship CRM for Founders Who Know Their Network Builds the Company
As a founder, your job is compound relationships — keeping your cap table close, your best customers advocating, your dream hires warm, and your future investors watching. Relatable gives you a system for the network you're already carrying in your head.
Why relationships are the whole game for founders & ceos.
Every meaningful thing that happens to a company happens through a person. Your next customer came from a connector. Your next hire is someone you've been talking to for six months. Your next round starts with the investors who've been watching you. Founders who build intentional relationship habits don't just get more out of their network — they build their companies faster.
Who you’re staying in touch with
Every relationship in your practice belongs somewhere. Relatable helps you organize, prioritize, and nurture each one.
Investors
Current cap table plus the next round's target list. The investors who back your next round are the ones watching you now.
Customers
Champions, power users, strategic accounts. The ones who renew, expand, and bring you the next customer — if they still feel seen.
Candidates
Future hires, alumni, inbound talent. Every great hire you'll make in the next year is someone you could be talking to today.
Advisors & Mentors
The people you call when it's hard. Stay in touch when it isn't hard so the call lands well.
Sound familiar?
Founders & CEOs face unique relationship challenges. Relatable was built to solve them.
- You mean to email your investors monthly; you manage two a quarter
- Your champion at your biggest customer got promoted and nobody told you
- That candidate you wanted to hire took a job elsewhere because you went quiet
- Your advisor board hasn't heard from you since the last board meeting
- You don't have "5 minutes to CRM" — every tool you've tried has become dead weight
Built for how founders & ceos actually work
Not another generic CRM. Relatable is relationship intelligence designed for professionals who grow through their network.
A Sphere for Every Audience
Investors, customers, candidates, advisors — organize each group with its own cadence so nothing slips.
AI That Runs on Your Schedule, Not Its Own
Whiz surfaces a short list every morning — the people worth reaching out to today — and drafts the messages on request.
Email & Calendar Already Know the Story
Every email, meeting, and intro you've done — automatically logged to the right profile. No duplicate data entry.
Five Minutes Before a Pitch
Pull up an investor's history on your phone before the call. See who introduced you, what you talked about, what they care about.
Bring Everything Over
Import from an old CRM, a spreadsheet, LinkedIn, or your address book. Your network is in Relatable on day one.
See Your Network by Health
At a glance: who's warm, who's fading, who you haven't talked to in 90 days. The list you'd build yourself if you had time.
How founders & ceos use Relatable
Ready to transform how you manage relationships?
Join founders & ceos who are using Relatable to grow through their network.
Start Your Free TrialFrequently Asked Questions
I use HubSpot for sales and I need something for myself — is this right?
Yes. HubSpot is built for a sales team tracking a pipeline. Relatable is built for one person (you) managing the whole web of relationships around a company — including the ones a sales CRM would never track.
Can I share this with my cofounder?
Yes. Teams give both of you shared visibility into the company's relationships, with per-contact ownership so there's always an obvious "who's on point".
Will this integrate with our existing sales tools?
Relatable runs alongside, not underneath. Most founders use it as their personal layer, separate from their team's sales CRM. Zapier can bridge the two if you need it.
How long does setup take?
Your first Sphere is built in five minutes. Real value starts the day your email is connected — Relatable starts building your timeline automatically.
Is there a free trial?
Yes — 10 days free, no credit card required.
Your network is your edge.
Start your free trial and see why relationship-driven founders & ceos choose Relatable.