Relatable for Business Development Leaders
The Relationship CRM for Business Development Leaders
Your job is the long game. Partnerships that pay off in 18 months. Channel relationships that compound quietly. Strategic alliances that need consistent attention. Relatable is the system for the relationships that don't fit in a sales pipeline.
Why relationships are the whole game for business development leaders.
BD is where relationships do the most work and get the least spotlight. Partnerships happen because two operators at two companies trust each other. A channel lights up because the right person on the other side pushes it. An alliance becomes strategic because someone remembered to call someone. None of that fits in a deal-stage CRM — but it's the whole job.
Who you’re staying in touch with
Every relationship in your practice belongs somewhere. Relatable helps you organize, prioritize, and nurture each one.
Partner Executives
The people on the other side of every alliance. The quality of your partnerships is the quality of these relationships.
Channel Contacts
Resellers, ISVs, agencies, referrers. A channel performs or it doesn't based on the human relationship behind it.
Cross-Functional Peers
Product, marketing, sales on your side of partnerships. Internal network is as load-bearing as external.
Industry Network
Analysts, community leaders, conference contacts. The soft network that gets you in the room.
Sound familiar?
Business Development Leaders face unique relationship challenges. Relatable was built to solve them.
- Your partnerships live in a spreadsheet; your career lives in your inbox
- A partner exec changes companies and the relationship dies with the role
- You can't remember which ISV you met at the last industry event
- Your pipeline tool measures deals, not the long arc of a partnership
- Alliance attention fades right when consistency would matter most
Built for how business development leaders actually work
Not another generic CRM. Relatable is relationship intelligence designed for professionals who grow through their network.
A Sphere Per Partnership Type
Strategic partners, channel, referrers, cross-functional peers — each with an appropriate cadence for how the relationship actually works.
AI That Watches Your Alliances
Whiz surfaces the partner contact who's gone quiet, the channel rep due for a check-in, and the analyst whose quarterly call is next week.
Partnership History, Automatically
Every email, QBR, and joint-customer call — logged and attached to the right profile without manual tracking.
Pre-Meeting Prep Anywhere
Pull up a partner's full history — joint customers, open projects, past conversations — in the minutes before a QBR.
Migrate Your Partnership Book
Import from an old CRM, a spreadsheet, or an inbox. Your partnerships are organized on day one.
See Which Alliances Are Real
Relationship health across every partner. Spot the cold before it becomes a canceled partnership.
How business development leaders use Relatable
Ready to transform how you manage relationships?
Join business development leaders who are using Relatable to grow through their network.
Start Your Free TrialFrequently Asked Questions
How is this different from my sales CRM?
Your sales CRM tracks deals. Relatable tracks relationships — which are usually longer, messier, and more valuable than any single deal.
Can I share partnerships with my team?
Yes — Teams give shared visibility, per-contact ownership, and cross-member engagement tracking.
Will this integrate with my partner portal?
Not natively, but you can use Zapier to pipe events in either direction.
Can I track multi-company relationships?
Yes. A single contact can be in multiple Spheres (e.g., "Channel Partners" and "Conference Network"), each with its own cadence.
Is there a free trial?
Yes — 10 days free, no credit card required.
Your network is your edge.
Start your free trial and see why relationship-driven business development leaders choose Relatable.