Relatable vs Dex

Two personal CRMs built for people who value relationships. Dex focuses on individual networking. Relatable adds AI-powered relationship management and team collaboration.

Try Relatable Free

Feature Comparison

Feature	Relatable	Dex
Price	$44/mo, everything included	$12/mo Premium, $20/mo Professional
AI assistant	Wiz — conversational AI for message drafting, relationship signals, smart reminders	AI Copilot, pre-meeting briefs, voice note transcription
Contact organization	Spheres with engagement cadences	Tags, groups, lists with 15+ filter parameters
Mobile apps	iPhone, iPad, Android — full native apps	iPhone and Android (desktop app has performance issues)
Team features	Built-in collaboration at base price	No team or sharing features
Email integrations	Gmail, Outlook, iMessage, WhatsApp	Gmail, iCloud; Outlook only on Professional ($20/mo)
LinkedIn sync	Yes, via Chrome extension	Yes, capped at 2,500 (Premium) or 9,000 (Professional)
Personalized outreach	Split messaging for personalized messages at scale	Mail merge on Professional tier only
API / Zapier	Zapier integration included	API and Zapier on Professional tier only ($20/mo)
Calendar integration	Google Calendar, Outlook	Google Calendar, Outlook
Company backing	Built by the founder of Contactually (decade of CRM expertise)	Small team (~7-9 employees), YC-backed with ~$309K raised
Contact enrichment	Via AI assistant and connected integrations	LinkedIn profile sync (less robust than Clay/Mesh)

Why professionals choose Relatable

Conversational AI assistant that drafts messages, surfaces signals, and manages follow-ups — not just briefs
Team collaboration built in — share contacts and coordinate outreach with colleagues
All features at one price — no tier-gating for Outlook, API access, or mail merge
Split messaging lets you send personalized outreach at scale
Spheres with engagement cadences ensure your most important relationships get attention
Built on a decade of relationship CRM expertise from Contactually

What Dex does well

Dex has earned a loyal following among individual networkers, and for good reason. The LinkedIn integration is solid — it syncs your connections and alerts you when someone changes jobs, giving you a natural reason to reach out. The keep-in-touch reminders are thoughtful, and the recent addition of AI Copilot (voice notes, SMS-based contact management) shows the team is innovating. Dex also offers strong filtering with 15+ parameters, a map view of your contacts, and a clean timeline of interactions. For individuals who primarily network through LinkedIn and want a lightweight personal CRM, Dex delivers.

Where Relatable goes further

Relatable is built for professionals whose relationships are their business — realtors, advisors, consultants, and anyone who needs to systematically nurture a large network. The key differences come down to three areas: First, AI depth. Dex has AI pre-meeting briefs and a Copilot for logging notes. Relatable's Wiz is a full conversational AI assistant that drafts messages for you, surfaces relationship signals across your network, and proactively reminds you who needs attention and why. Second, team features. Dex is purely individual — there's no way to share contacts or coordinate outreach with colleagues. Relatable includes team collaboration at the base price. Third, engagement model. Dex uses reminders. Relatable uses Spheres with engagement cadences — you organize contacts by priority tier (your top 20 relationships vs your wider network) and each Sphere has its own contact frequency. This means your most important relationships get the most attention, automatically.

The sustainability question

Dex is a small team of 7-9 employees with approximately $309K in total funding. Multiple reviewers have flagged sustainability concerns. Relatable is built by Zvi Band, who previously founded and scaled Contactually (acquired by Compass in 2019). When you're trusting a tool with your professional relationships, the team behind it matters.

Frequently Asked Questions

Is Relatable worth the price difference over Dex?

Relatable costs $44/mo vs Dex's $12-20/mo. The difference buys you a full AI assistant (not just briefs), team collaboration, all integrations included (no tier-gating), and Spheres with engagement cadences. For professionals whose relationships directly drive revenue, the ROI from maintaining even one additional relationship typically exceeds the monthly cost.

Can I switch from Dex to Relatable?

Yes. Export your contacts from Dex as CSV and import them into Relatable. We also offer a white-glove import service — send us your export file and we'll handle the migration for you, including mapping your tags and groups to Spheres.

Does Relatable have LinkedIn sync like Dex?

Yes. Relatable syncs LinkedIn connections via a Chrome extension. Unlike Dex, Relatable doesn't cap your LinkedIn sync at 2,500 or 9,000 connections based on pricing tier.

Which is better for real estate agents?

Relatable is purpose-built for relationship-driven professionals including real estate agents. Spheres with engagement cadences map naturally to sphere-of-influence marketing, and the AI assistant helps you maintain the personal touches that drive referrals. Dex is a general-purpose personal CRM without industry-specific features.

Does Dex have team features?

No. Dex is designed for individual use only with no sharing or team collaboration features. If you work with a team or assistant and need to coordinate on relationship management, Relatable includes team collaboration at the base price.

The Bottom Line

Dex is a solid personal CRM for individual networkers who live on LinkedIn and want lightweight relationship tracking. Relatable is built for professionals whose relationships are their livelihood — with deeper AI, team collaboration, engagement cadences, and the expertise of the team that built Contactually. If networking is a hobby, Dex works. If relationships drive your income, try Relatable.

Ready to try Relatable?

10-day free trial. No credit card required.

Get Started Free