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Relatable
StrategyJune 17, 2023ยท1 min read

So what have you been up to lately?

A practical guide to so what have you been up to lately? and why it matters for relationship-driven professionals.

relationship buildingprofessional networkingnetworking strategyrelationship strategy
STRATEGY

You already know this intuitively, even if you have never put it into words. The relationships that matter most in your career did not come from a strategy. They came from a moment of genuine connection that you chose to maintain.

So What Have You Been Up To Lately?

Consider how you currently manage your most important professional relationships. If you are like most people, the answer is: you do not. You respond when prompted. You follow up when reminded. You reconnect when you need something. This reactive approach works for maintaining existing business. It does not work for building the kind of network that generates unexpected opportunities.

The professionals who consistently punch above their weight in referrals and opportunities share one trait: they are proactive about relationship maintenance. They do not wait for a reason to reach out. They create reasons.

Making It Work

Here is a simple framework you can implement this week.

First, list twenty people who matter to your professional success. Not the biggest names โ€” the most genuine connections. The ones where the relationship feels mutual.

Second, for each person, write down one thing you know about their current situation. If you cannot, that is your signal to reach out.

Third, schedule fifteen minutes every Friday to send three messages. Not pitches. Not asks. Just genuine check-ins. "Saw this article and thought of you." "How did that project turn out?" "Hope the move went smoothly."

Three messages a week is 150 touchpoints a year. That is enough to maintain a strong network of fifty people with room to spare. The math works. The hard part is showing up consistently.

The professionals who build the deepest networks do not work harder at networking. They work more intentionally. They treat relationships as something worth organizing, tracking, and nurturing โ€” not just something that happens to them.

Related Reading

A relationship CRM like Relatable can help by organizing your contacts into priority tiers with engagement cadences, so the important relationships never slip through the cracks. But the tool is secondary to the mindset. Start paying attention to the relationships that matter. The rest follows.

Frequently Asked Questions

How many professional relationships can one person realistically maintain?

Research suggests most people can maintain about 150 meaningful relationships total โ€” personal and professional combined. For active professional networking, a focused list of 50 to 100 key contacts is more effective than trying to stay connected with thousands. Depth beats breadth every time.

What is the difference between networking and relationship building?

Networking is collecting contacts. Relationship building is maintaining and deepening them over time. Most professionals over-invest in networking events and under-invest in the follow-through that turns a new contact into a lasting connection. The value is not in meeting people โ€” it is in staying connected to them.

How often should I follow up with professional contacts?

It depends on the relationship tier. Your closest professional connections โ€” the people who refer you business and open doors โ€” warrant monthly touchpoints. Your broader network can be maintained with quarterly check-ins. The key is consistency, not frequency. A reliable quarterly message builds more trust than sporadic bursts of outreach.

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